Roofing on ProjectPal

From lead to signed contract to production — with full visibility.

Roofing is a sales-and-production business. ProjectPal connects marketing, lead intake, sales scope, and production status so leadership sees the whole pipeline, not disconnected screens.

app.projectpal.com/command-center
Command Center All branches · This week
6 locations
Leads
443
+12%
Booked
168
+8%
Revenue
$1.24M
+15%
Missed calls
9
-31%
Booked jobs by branch7 days
PHX
DAL
TPA
DEN
ATL
SLC
Call → booked
36% conversion
Phoenix 142 leads 38% conv
Dallas 118 leads 41% conv
Tampa 96 leads 22% conv
Denver 87 leads 35% conv
The problem

Where the money leaks

The day-to-day friction in roofing rarely shows up on one report — it bleeds out across calls, follow-ups, and handoffs. Here’s where it usually goes.

  • High ad spend with unclear return by source and branch.
  • Leads get worked inconsistently and follow-up is uneven.
  • Scope and pricing vary by salesperson.
  • Production status after the sale is hard to see.
How ProjectPal helps

Turn that friction into controlled operations

Each piece connects to the next, so a lead becomes a tracked job — and nothing has to be re-keyed, chased, or remembered.

Protect lead ROI

Capture, route, and attribute every lead so you know which campaigns and partners produce real jobs.

Standardize the sale

AI-assisted scope keeps proposals consistent, clear, and margin-aware.

See production

Track jobs, deposits, and bottlenecks after the sale from one dashboard.

The platform behind it

Modules built for Roofing

ProjectPal isn’t a single feature — it’s a connected operations platform. These are the parts of it that do the heavy lifting for your trade.

app.projectpal.com/contracts/scope
Scope builder · Master bath remodel Total $28,400
Customer requested
Demo & haul-away $2,200
Walk-in shower + tile $9,800
AI suggested scope
Waterproofing membrane core$1,450
Exhaust fan upgrade related$380
Needs clarification
Heated floor — include in this scope?
Relocating the vanity plumbing?
Cost, price & margin stay visible to the right people — never the customer.
Governed AI

AI that proposes — your team confirms

ProjectPal turns every call and conversation into intelligence, then suggests the next move. Nothing acts on its own: AI proposes, a person confirms, and every action is permissioned and audited.

  • Score and prioritize leads and recommend follow-up timing.
  • Suggest scope and flag clarification needs on complex roofs.
AI proposes, a human confirms

Every suggestion is reviewed before anything is sent or changed — see how the governed AI model works

Leadership visibility

What leadership finally gets to see

The whole point of connecting the operation is to make it visible. Here’s what owners and managers can finally watch in one place.

  • Lead source ROI, conversion, and revenue by branch and rep.
  • Production WIP, deposits, and stuck-job detection.

ProjectPal for the people who run Roofing companies:

Find your revenue leaks

See ProjectPal for Roofing.

Book a Revenue Leak Review and we’ll walk your real operation — leads, calls, follow-up, contracts, production, and branches — and show you exactly where value is slipping out, and how ProjectPal recovers it.